Why Donald name is losing popularity..My story published in print edition of USA Today..

The name Donald has been losing popularity in the United States for decades, but it took its biggest drop in 2016, and Donald Trump may be the reason why.

The name ranked 488 in the Social Security Administration’s annual report on popular baby names for boys in 2016, down from 441 in 2015 and 418 in 2014. (The most popular boy’s name last year was Noah.)

Of roughly 4 million births last year, 621 babies were named Donald, according to the Social Security report released in May.

Jennifer Moss, founder and CEO of BabyNames.com, said the lack of popularity in the name Donald could be linked to the controversial, real-estate billionaire who is now president.

“Famous and infamous people have been known to have a big influence on baby naming. We call this ‘mass perception,’ where the name is identified with one person by the masses. Like Oprah or Madonna,” Moss said.

In 1946, when Trump was born, Donald was the 13th most popular male name in the United States.

Trump’s ancestral country of Scotland also saw the name Donald plummet in popularity last year, according to the National Records of Scotland. It ranked 442nd, along with Che, Eden and Lomond.

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